We connect
students
and brands
Through meaningful experiences that create lasting impressions.
what we do
Get Attention
Our ideas provoke attention, achieve brand recognition, and cut through the clutter with our tapped in Gen-Z audience.
Inspire & Activate
We create high value and high impact campaigns that students want - cultivating authentic touchpoints through unique experiences and engaging content driven by our powerful network of student influencers.
continue the relationship
The first experience is only the beginning - we develop programs and initiatives that further the relationships between students and brands.
the pulse of
our company
affiliated
students
affiliated
schools
our network of
student ambassadors
meet your audience where they are
testimonials
Yappa
"This is the 2nd time Yappa and Idol Roc have partnered together, and that’s because the 1st time was just that good. They specialize in high end, strategically targeted, organic, Gen Z marketing, and the Roc team are simply the best at it. Great team! great ideas! great results!"
Kelsey Borgarding
Student - Miami-OH University
"Being a part of the CIA team added meaning to my life."
Collin Katz
Student — Bryant University
"CIA/Up & Up made it possible for my team to bring the greatest concert my school has had in my four-year history."
Billboard
"CIA/Up & Up empowers college students to have a stronger role in deciding where an artist brings their show."
Live Nation
"Idol Roc’s Outbreak Tour Series is what is new and cool in music."
We are driven by a
passionate community of
student ambassadors
an idol roc company
OUR PORTFOLIO OF OWNED & OPERATED PROPERTIES
UP & UP COLLEGE FESTIVAL SERIES
Established 2016
The largest nationwide competition for students to win and produce music festivals featuring headlining talent.
$10K Talent
Showdown
Established 2020
Our flagship student talent variety competition awarding $10,000 to the winning student, plus additional prizes.
Club 100
Established 2021
Our virtual college venue that hosts monthly events featuring music performances, networking opportunities, educational forums, guest speakers, prizes and giveaways.
outbreak
tour
Established 2011
The #1 national touring brand in the club and theater space, showcasing the biggest new names in music each year amidst their culture-impacting, breakthrough moment.
$50K charity
challenge
Established 2018
Featuring a broad blend of world-class athletes, artists, actors, and celebs during ESPY Week at UCLA's Pauley Pavilion, the Charity Challenge celebrity basketball game has raised over $50K each year for multiple charities.
drinkade
Established 2014
A U.S. retail market leader in the pre-tox/hangover beverage category, DrinkAde is a multivitamin which helps prevent or recover from a hangover.
influencers
creatives
ambitious
accountable
a community
We'll be in touch soon.
social
